Strategic Performance Advisor. Coach. Speaker.
I'm 50. I've spent 25 years building teams, leading operations, and testing what actually works when pressure is real. Sport Psychology honors degree. International-level gymnast. Formal coaching credentials across performance, health, and wellness.
I co-founded Wild Eye with Andrew Beck and Jono Buffey and we scaled it to offices in South Africa and Kenya, leading photographic expeditions across five continents. I was part of the founding team for 14 years, building the operations from the ground up.
Now I work with executives, entrepreneurs, athletes, and people navigating major transitions. Decision-making under pressure. That's the work. Strategic advisory. Keynotes and workshops. Coaching. Creative mentorship. Bespoke expeditions and immersions.
The frameworks I use aren't theory. They come from Arctic expeditions, boardrooms, and two and a half decades of leading under conditions where getting it wrong isn't abstract.
The Foundation.
Gymnastics taught me that doubt is part of the process. You feel it. You keep moving.
I won nationals. Represented South Africa twice at world championships. My father told me something when I was choosing between a masters in psychology and competitive sport that shaped everything after: 'Whatever you choose, we'll support you.' I chose the less conventional path. That decision set the tone for the next 25 years.
I went on to complete my honors in Sport Psychology. Not because I wanted to study performance from the outside. Because I'd lived it. I wanted to understand the mechanics behind what I'd already felt on the competition floor. Why some athletes fold and others don't. Why pressure breaks some people and builds others.
That question hasn't changed. The settings have.
The Builder.
After psychology I moved into health and wellness. Canyon Ranch in Tucson, training alongside exercise scientists and wellness professionals. Then North Island in the Seychelles, running operations at what was then the second most expensive hotel room in the world. Then three years at sea on cruise liners, where hospitality is relentless and the margin for error is zero.
Every role taught me something different about how people perform under pressure. High service standards. Team dynamics in isolation. Execution when the stakes are real and the audience is watching.
I came back to South Africa and managed high-end luxury safari lodges for eight years. That's where I learned how field teams operate. How guides carry the weight of other people's safety and experience on their shoulders every single day. How leadership looks different when it's 4am and someone's life depends on your next decision.
In August 2011, Andrew, Jono, and I started Wild Eye. We built it from nothing into an operation with offices in Johannesburg and Kenya running photographic expeditions across five continents. I ran the business side. Operations, logistics, team leadership, client experience, growth strategy. For 14 years.
On 31 March 2026 I stepped back as director. Not because something broke. Because the work I'm meant to do next became clear. That's the natural evolution most leaders go through at some point. You build. You scale. And then you ask what all of that experience is actually for.
I still hold equity in Wild Eye. I still host expeditions and photographic trips through them. I'm still supporting Andrew and Jono and I'm incredibly proud of what we built together. But my primary work now is what it was always building toward.
The Laboratory.
The first time I set foot in Svalbard, something clicked. That was over twelve years ago. The Arctic has been my testing ground ever since. Not for adventure. For understanding how the human mind operates when everything is on the line.
When you're on the ice at minus 40, your mind either serves you or it doesn't. There's no middle ground. A miscommunication might mean someone dies. That's the extreme version of what happens in boardrooms and team dynamics every day. Different consequences. Same internal architecture.
I believe every human should have something that tests them at the edges. Doing the hard things. That's where the real data lives. It's where I get the intel, the detail, and the stories I bring into keynotes and coaching.
In 2026 I'm crossing the Greenland ice sheet. 540 kilometers. My white whale. The ultimate test of everything I teach. The same systematic mental training that works in Arctic isolation works in high-stakes business decisions, creative breakthroughs, and life transitions. Pressure is pressure. The geography changes. The internal terrain doesn't.
The Methodology.
The RAPG framework came from years of reflection during Arctic expeditions. Resilience. Agency. Positivity. Gratitude. Four pillars of mental fitness that apply to any part of the human experience. A mom playing soccer with her kid. A CEO navigating crisis. An entrepreneur building something from nothing. A guide carrying the weight of other people's safety on their shoulders.
One or more of those, deployed properly, can be the lever someone needs for real change. They're not always easy. But there are protocols to strengthen each of them.
This isn't positive thinking. It's systematic mental training tested in conditions where it has to work.
The Work Now.
Strategic advisory. Keynotes and workshops. Mental fitness frameworks. Creative mentorship. Bespoke expeditions and immersions.
Some recalibrate. Some test you. All deliver real situations with real outcomes.
You leave with clarity, capability, and the mental fitness to execute when stakes are real.
Keynotes, workshops, and strategy sessions for organisations.
Explore →One-on-one strategic performance coaching.
Explore →Creative advisory and mentorship for photographers.
Explore →Expeditions, immersions, and photographic travel.
Explore →Frameworks, field guides, podcast, and newsletter.
Explore →As much as I value your perspective on wildlife photography, travel, and exploration, I have learned much more from your perspective on life. Every single thing you've written from a coaching perspective resonates with me.
Craig ElsonYou've done more for the both of us than you will ever know.
Kat MorlandTo go to the edge of resilience and grit not just to find answers, but to discover the very questions themselves.
Stuart HancockYou helped get me out of some seriously shitty days. You helped me have confidence in myself to chase windmills.
Morag SaundersThank you for your content, support and past coaching. It has helped me immensely.
Grace PrestonI have been listening to you since 2018, through COVID, watched your journey. Love the newsletter.
Eileen Sotomora