The Expedition Doesn't Stop Here.
Greenland is crossed. The Polar Trilogy is next. North Pole. South Pole. And beyond. If you want your brand attached to what happens on the edge of human performance, this is where that conversation starts.
Greenland was the beginning. Here is what comes after it.
Greenland Ice Sheet Crossing
540km. 25 days. Unsupported. One of fewer than 5 South Africans to complete this.
Polar Primer - Svalbard
A guided resilience expedition for a small group. Eight days on and around the Arctic ice. March 2027.
North Pole Expedition
The second leg of the Polar Trilogy. Planning in progress.
South Pole Expedition
The third and final leg of the Polar Trilogy. The full set.
Beyond the Ice
Other hard environments. Other edges. The expeditions change. The commitment to doing hard things in real time does not.
This is not a follower count. This is a description of who shows up and why it matters for your brand.
The people who follow this work are not passive scrollers. They are adventure-minded, performance-oriented, and engaged with the ideas behind the expeditions. They read the newsletters. They follow the live tracking. They attend the talks. They sign up for the expeditions. When a brand is woven into this story authentically, that audience notices. And they remember.
No vague brand association. Here is what a partnership with this work produces in real, concrete terms.
Professional photography and drone footage from real expedition conditions. Not staged. Not stock. Shot on professional camera equipment in some of the most remote places on earth. Available to partners for their own channels.
Gear, nutrition, and technology tested in genuine polar and expedition conditions. 25 days at sub-zero temperatures hauling a 70 to 100kg sled is a product test no studio can replicate. Documented with professional photography.
Post-expedition keynote presentations to corporate audiences, conferences, and events locally and internationally. Partner acknowledgment from the stage. The expedition story becomes long-term brand association every time the talk is delivered.
During active expeditions, partner logos sit on the real-time GPS tracking page for the full duration. Every person following the journey sees your brand alongside the story as it unfolds.
Content across a combined audience of 250,000 plus. Partner mentions woven naturally into expedition dispatches, newsletter features, and social content across Instagram, X, and Facebook.
Each expedition produces long-form written, audio, and visual content that keeps working long after the crossing is done. Podcast appearances, media interviews, and Substack features all carry the expedition story forward.
Three ways to partner, depending on what makes sense for your brand. No prices on this page. Every partnership is a conversation. These categories show the shape of what is possible.
Full integration across content, events, and expeditions.
Title association with a specific crossing or the wider expedition programme. Lead logo position on tracking pages and all content. First access to expedition imagery and footage. Keynote acknowledgment. Joint press releases and co-branded content opportunities. One slot per expedition.
Consistent presence across content and channels.
Logo placement on expedition tracking pages and content. Product or service integration into expedition dispatches. Social media mentions and newsletter features. Access to a selection of professional expedition imagery for your own channels. Keynote acknowledgment.
Gear and product tested where it counts.
Product supply and testing in real expedition conditions. Documented with professional photography. Mentioned in gear lists, field dispatches, and expedition content. Social media acknowledgment. A genuine partnership for brands whose product belongs on the ice.
All partnerships are tailored. These categories are starting points. Tell me what makes sense for your brand and we build it from there.
Gerry van der Walt. Strategic Performance Advisor. Coach. Speaker. Professional photographer. 25 years in high-performance environments across five continents. Honours degree in Psychology. Co-founder and Director of Wild Eye for 14 years. Three years of dedicated Arctic expedition training. One completed Greenland crossing. The Polar Trilogy in progress.
The frameworks taught in the coaching room and from the stage are the ones being used on the ice. The content produced in the field comes from 25 years behind a camera in demanding environments. This is not a brand ambassador arrangement. It is a partnership with someone who is actively doing the work.
Looking for media coverage, interviews, or keynote bookings? That's on the Media page.
If any of this fits your brand, your product, or your audience, fill in the form and I'll come back to you within 48 hours.